Why We Love Interviewing Your Customers
Let’s face it, asking your customers at checkout how their experience has been could be awkward to say the least, plus they’ll probably tell you what you want to hear so they can get out of there as quickly as possible! BARE International are here to provide you with the unbiased & immediate feedback you need.
BARE’s face-to-face interviews gather your customers’ opinions while their experience is still top of mind. Our interviewers follow client-approved guidelines based on customized questionnaires and rating scales. Whether collected with pen and paper or with a tablet or smart phone, the result is unbiased immediate feedback on real customer satisfaction and loyalty.
While gathering your customers’ opinions while their experience is still top of mind, you can retrieve more accurate feedback but also capture the individual’s emotions and behaviors which is impossible through other mediums such as online surveys. In-depth interviews are the most versatile form of primary research, and are appropriate when targeting detailed perceptions, opinions, and attitudes. These face-to-face interviews are particularly effective when the goal is to capture feedback that is sensitive.
Our interviewers follow client-approved guidelines based on customized questionnaires and rating scales. Whether collected with pen and paper or with a tablet or smart phone, the result is unbiased immediate feedback on real customer satisfaction and loyalty.
Advantages of BARE’s face-to-face interviews
- Allow for more in-depth data collection and comprehensive understanding
- Body language and facial expressions are more clearly identified and understood
- The interviewer can probe for explanations of responses
- Stimulus material and visual aids can be used to support the interview
- Interview length can be considerably longer since the participant has a greater commitment to participate
There are many ways to gather information on your customer’s experience, but face-to-face interviews give an immediate and accurate opinion of how they truly feel about your company.
See your business through your customers’ eyes with BARE International. Contact us today to receive a complimentary evaluation of your company.
