The number one goal for businesses is to keep their customers happy. We don’t think any differently, and we’re ready to share the secret ingredient on what makes our client partners – our customers – happy. But what is this secret? Read more
Tag Archive for: Omnichannel and Customer Journey Mapping
It’s that crazy time of year when marketers pull out all the stops to capture their share of holiday consumption. In the past, the day after Thanksgiving would launch the season’s retail insanity. In recent years, the holiday shopping season has started increasingly earlier. This year, it seems like “Black Friday” has turned into “Black November.” Read more
Going into the 4th of July weekend and on the heels of another better-than-expected jobs report, consumer sentiment rebounded, despite the sharp increase in new COVID-19 cases.
As new cases of Coronavirus continue to emerge daily, most organizations are shifting to remote working, leading to major communication gaps between individuals, teams – and most importantly – customers.
The modern customer is often on the go, seeks instant support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. Read more
With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more
In a world where marketers get messages in front of millions of prospects with a simple click, the ability to make those offers feel personalized has become increasingly important. With personalized discounts, businesses can offer their customers more than a one-size-fits-all approach. Read more
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more
As a business owner, it’s critical to understand how expectations are evolving and how to adapt business strategies to effectively close this gap. Read more
Great customer service goes beyond fixing an appliance or handing out discounts. It’s about leaving people with a good feeling about your business. But even the most successful of businesses have failed the customer at some point.
Read more