Tag Archive for: Customer Journey Mapping
Business Intelligence leads to Business Excellence… Which in turn leads to happy customers. Here, BARE International shares an article by Bruce Jones for The Disney Institute on how they used Walt Disney’s observation of “People can feel perfection” to enhance their customer’s experiences across the globe.
2018 is seeing financial service organizations shift their strategic focus to the “customer experience,” or CX. Changing customer expectations and competitive pressures will require a new approach to pretty much everything involving today’s tech savvy consumer. Read more
Customer service is an integral part of running a successful restaurant. It doesn’t matter how fabulous your new restaurant looks or how delicious the food is, if the service isn’t good, customers are not likely to return.
Searching for a deeper understanding of the customer experience.
BARE International shares an article by The Disney Institute’s Bruce Jones for Business Insider – 3 principles Disney uses to keep its customers happy.
Harvard Business Review found that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues. Furthermore, research by American Express found that 60% of customers are willing to pay more for a better experience. Read more
As we’ve previously shared in a BARE Fact – “70% of buying experiences are based on how the customer feels they are being treated.” (McKinsey). But do you really know how the customer rates their experience? Will they be one of the happy customers that tell nine people about their experience, or the unhappy customer that tells 16 (nearly two times more) people about their poor experience?
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Please be aware of possible email scams pretending to be BARE International. Current scams circulating also include fraudulent prepayment checks and letters via mail.
Apparently if there’s a day to celebrate New Years and to make resolutions for the upcoming year, then there should be a day to ditch those resolutions. That’s the reason for Ditch New Years Resolutions Day… But we’re not buying it.