With omnichannel selling, retailers need to focus on creating a united experience between online stores and the traditional brick-and-mortar store, providing a positive customer experience at every touchpoint throughout the customer journey. Read more
With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more
In a world where marketers get messages in front of millions of prospects with a simple click, the ability to make those offers feel personalized has become increasingly important. With personalized discounts, businesses can offer their customers more than a one-size-fits-all approach. Read more
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more