Thanks to technology (define ‘Instagram-worthy’?), we see exponential change in what defines an ‘experience’ when you’re shopping. Here, BARE International shares an article by Harley Finkelstein for Forbes on 5 Trends That Change The Way Your Customer Shop

‘A few weeks ago, my wife pulled me into a big name department store to look for an engagement gift for a friend. I rarely set foot in department stores anymore and I thought the experience might be nostalgic, even fun. Within seconds I was full of regret. Trying to navigate floors and floors of haphazardly organized, uncurated stock in search of a specific product wasn’t just frustrating, it was defeating—second only to the difficulty in trying to flag down an actual salesperson to help us out.

There’s no excuse for a shopping experience like that any longer.’

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As we come upon a long weekend in the United States that is often synonymous with barbeques and retail sales, we at BARE remember and celebrate the service men and women who fought and continue to serve for our country. Our deepest gratitude for the ultimate sacrifice of our fallen heroes. BARE International shares an article and infographic from John S Kiernan of WalletHub on 2018 Memorial Day Facts.

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Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.

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The more technology advances, the more it’s integrated into our daily lives. As people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, we’ll need to pursue one, holistic approach — an omni-channel experience.  Read more

You may have heard the term Customer Technology being thrown around lately, and how it is changing the face of customer experience. Here, BARE International shares an article by Blake Morgan for Forbes on What Is Customer Experience Technology?

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Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.

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How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?

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