Are you missing the most important question you can ask to retain your clients? BARE shares an article by Amie Devero for Forbes on What Will Your Customer Experience?
‘Businesses often make decisions based on a number of variables:
“What is most profitable?”
“How can we do it more efficiently?”
“How do we sell more?”
Tons of time and money are expended to develop the best possible way to deliver, structure, message and entice a new customer. Businesses are often asking, “How do we attract more customers?” You probably do it yourself.
Yet, not enough businesses spend significantly on the most important question: “How will my customer experience this?”
‘It seems that it was only yesterday that every business claimed the key to winning customers was in the quality of product or service they deliver. But, things have changed… In fact, all we hear these days is how important providing the best customer experience is.’ BARE shares an article by Toma Kulbytė for Super Office on 32 Customer Experience Statistics You Need to Know for 2018.
‘When Econsultancy conducted their survey for Digital Marketing Trends, they asked companies to state the single most exciting opportunity for 2018. The results? Customer experience (or CX) came in first (beating content marketing and mobile marketing!).
‘We all like to think that what we offer is so unique that it should sell itself. In reality, most customers see little difference between product offerings.’ BARE shares an article by Andy Steuer for Forbes on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.
‘Many competitors have similar features and offer similar quality. In this era of transparency, it’s harder than ever to compete on pricing. Customers have become accustomed to immediate access, instant answers, overnight delivery and free returns.
‘Want to join the fight against breast cancer?’ BARE shares an article by Stacy Simon for the American Cancer Society on Five Ways to Fight Breast Cancer.
‘Here are 5 ways to do a lot of good with a little – or a lot – of your time, your skills, and your voice.
‘Is unconscious bias impacting your CX programs and initiatives? Yes, it probably is. Thankfully, it’s not as difficult to overcome as you think.’ BARE shares an article by Krista Sheridan for Customer Think on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.
‘This morning you likely did a bunch of things: woke up, had breakfast, maybe took care of children or pets, got dressed, made your way to work, and so forth. And for each of these activities – although technically you had endless options (will breakfast be cereal? Salad? Cake?) – chances are you didn’t run through each of them, weigh them carefully, and then make a choice. It was likely already a done deal. Automatic.
Consistently offering great customer experiences is easily a simple idea, but also very difficult to implement. It’s not just a step-by-step process that companies need; there are discplines they’ll need to embody to be effective. BARE shares an article by Swapnil Pardeshi of Gripel Trainings on the 6 Disciplines Behind Consistently Great Customer Experiences.
‘If you think memorable and positive customer experiences just come together without thought or strategy, think again. Then use these standard practices to make it happen, every time.