‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.
‘The electric car industry is about to become the greatest thing since sliced bread… or so a lot of people would have you believe. The truth is something different.’ BARE shares an article by Warren Shoulberg for Forbes on the electric car industry.
If you’ve ever worked in the service industry at any level, chances are that the thought of a mystery guest or a mystery shopper fills you with dread or anxiety. You never know who it might be, so you always have to put your best foot forward. Moreover, the whole staff has to remain on high alert so as not to make an accidental mistake.
‘Due to the ongoing COVID-19 pandemic, rates of online grocery and takeout orders have doubled as many parts of the world have suspended or reduced movement to curb the spread of the virus.’ BARE shares an article by Cagla Ertugrul for MarketingTech on online food businesses post pandemic.
‘A total of 167 billion coupons were distributed to US consumers in the first six months of 2011, according to the research firm NCH Marketing Services, and the value of redeemed coupons rose 5.3 percent to $2 billion. But it’s not your grandmother’s Sunday newspaper coupon clipping anymore. Websites with names like Southern Savers, livefabuless.com or thekrazycouponlady.com give consumers an edge on how to find the the right discounts in the art of “couponing,” which has evolved into a verb.’ BARE shares an article by Jonathan Treiber for Forbes on the humble coupon, which in the past gave consumers a few cents off soap or cereal , that has now mushroomed into a lifestyle for millions of Americans with its own television programs, websites and trading platforms.
‘Who’s ordering most of the mobile meals we’ve come to love in the age of COVID? You know who. It’s millennials and Gen Z, overwhelmingly.’ BARE shares an article for PYMNTS.com on restaurant customer loyalty.
‘Although leisure travel is currently a pretty lousy idea in most of the world, there are still times when people really need to travel. And with hotels struggling to stay afloat, it makes sense that some of them are turning to a new way to delivery hospitality—to take care of their guests.’ BARE shares an article by Ann Abel for Forbes on quarantining in hotels.
‘There has been a step-change in behavior since last year with customers relying more on text messaging when communicating with retailers.’ BARE shares an article by Shelley Kohan for Forbes on SMS text messaging customers.
‘Besides COVID-19, climate change is one of the biggest challenges we’re facing this decade, but the good news is there is ample opportunity for innovation. Some companies have caught on, proving that some segments of the economy are actually thriving under the circumstances.’ BARE shares an article by Claudia Alarcon for Forbes on sustainable and plant-based online grocery stores.
‘The global pandemic has changed a lot of things for employees around the world. It accelerated remote work, put a new emphasis on technology, and put the employee experience (EX) in the spotlight. Companies are learning that in order to keep customers happy, and even to stay in business, they need to focus on their employees’ experience working under such new and dramatic environments.’ BARE shares an article by Cathy Hackl for Forbes on employee experience.