Entries by onimod

, , ,

ShopperFest 2021

Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest! MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental […]

JORNADA PERSONALIZADA

‘A personalização deficiente pode levar ao desligamento com a mesma frequência que uma boa personalização leva ao envolvimento. Não é suficiente apenas usar os dados que você tem disponíveis; você deve criar conteúdo que utilize esses dados e faça seu consumidor sentir que sabe mais sobre eles do que apenas o nome e a empresa. […]

, ,

How To Create Customer Love In The Digital World

‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can […]

, ,

How Customer Experience Give Way to Personalized Journeys

‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin […]