‘We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the blessing of cheap storage and increasingly simple application programming interface (API) connections between data sources can quickly enough turn […]
‘Let’s face it – without customers, we don’t have a business. So why do so few companies remember to show some love to their existing customers? Usually, they are too busy trying to attract new customers, even though it costs five times as much to attract a new customer versus keeping an existing one.‘ BARE shares an […]
‘Over the past few months I’ve chatted with people from a lot of companies who say their 2019 goal is to become more customer-centric.‘ BARE shares an article by Fabrice Martin for CMS Wire on “Become a Customer Experience Champion (and Create a Team of Champions Too).” ‘In each of those conversations, I emphasize that the […]
‘Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business. It is what directly influences the relationship between customer and brand, and helps drive loyalty.‘ BARE shares an article by Diana Serrano for Customer Think on “Want to Build Positive Customer Experience? Start with Your Employees.“ […]
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Jason Bare, Global Vice President for BARE International, has been chosen to sit on the Board of Directors for the Americas division of Mystery Shopping Professionals Association.