Imagine stepping off a long-haul flight, weary and craving a moment of calm before your next leg. Instead of searching for an empty seat in a crowded terminal, you find yourself welcomed into an exclusive lounge—an oasis of plush seating, gourmet dining, and personalized service.
This level of premium hospitality is no longer just a perk for elite travelers; it’s a carefully crafted strategy by financial companies to enhance customer loyalty and brand prestige. Chase, Capital One, and other major players are making bold moves in this space, reshaping the landscape of airport lounges and beyond. At BARE International, we specialize in uncovering the customer experience insights behind these trends, helping businesses understand what truly drives consumer engagement.