In the business world, every decision can directly impact a company’s results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis. 

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Do you really know how your customers see your business? Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey. 

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Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction – enter, Mystery Shopping.

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Customer experience is one of the key factors determining a business’s success. Satisfied customers not only return but also recommend your brand to others, helping to build a positive reputation and drive growth. But how do you know if your company is meeting customer expectations? The answer lies in customer experience surveys. 

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Imagine stepping off a long-haul flight, weary and craving a moment of calm before your next leg. Instead of searching for an empty seat in a crowded terminal, you find yourself welcomed into an exclusive lounge—an oasis of plush seating, gourmet dining, and personalized service. 

This level of premium hospitality is no longer just a perk for elite travelers; it’s a carefully crafted strategy by financial companies to enhance customer loyalty and brand prestige. Chase, Capital One, and other major players are making bold moves in this space, reshaping the landscape of airport lounges and beyond. At BARE International, we specialize in uncovering the customer experience insights behind these trends, helping businesses understand what truly drives consumer engagement. 

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