Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.
At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.