Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.
Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.